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The Brand Innovation Manifesto (How to Build Brands, Redefine Markets and Defy Conventions) || A New Theory of Branding

The Brand Innovation Manifesto (How to Build Brands, Redefine Markets and Defy Conventions) || A New Theory of Branding

Grant, John
  • 作者Grant, John
  • 文件大小156.82KB
  • 发表时间2012
  • DOI10.1002/9781119209324.ch2
  • 页码27-61
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