India - A Lead Market for Frugal Innovations? Extending the Lead Market Theory to Emerging Economies
- 期刊名称SSRN Electronic Journal
- 作者Tiwari, Rajnish; Herstatt, Cornelius
- 电子ISSN1556-5068
- 文件大小454.95KB
- 发表时间2012
- DOI10.2139/ssrn.1998411
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