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Modeling the Impact of Marketing Information on Consumer Buying Behavior in a Matured Marketing Environment: An Exploratory Study of the Middle East Consumers

Modeling the Impact of Marketing Information on Consumer Buying Behavior in a Matured Marketing Environment: An Exploratory Study of the Middle East Consumers

Manickam, S. A.; Sriram, B.

期刊名称Journal of Promotion Management
作者Manickam, S. A.; Sriram, B.
卷第19卷
期第1期
印刷ISSN1049-6491
电子ISSN1540-7594
文件大小193.55KB
发表时间2013-01
DOI10.1080/10496491.2012.715127
页码1-16

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