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Public relations aspects of brand attitudes and customer activity

Public relations aspects of brand attitudes and customer activity

Chung, Jee Young; Lee, Jaesub; Heath, Robert L.
  • 期刊名称Public Relations Review
  • 作者Chung, Jee Young; Lee, Jaesub; Heath, Robert L.
  • 卷第39卷
  • 期第5期
  • 印刷ISSN0363-8111
  • 文件大小629.62KB
  • 发表时间2013-12
  • DOI10.1016/j.pubrev.2013.05.001
  • 页码432-439
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