The dark side of CRM: advantaged and disadvantaged customers
- 期刊名称Journal of Consumer Marketing
- 作者Nguyen, Bang; Simkin, Lyndon
- 卷第30卷
- 期第1期
- 印刷ISSN0736-3761
- 文件大小141.51KB
- 发表时间2013-01-21
- DOI10.1108/07363761311290812
- 页码17-30
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