The influence of retailing-mix levers on private label market share: The case of the Italian FMCG market
- 期刊名称Journal of Retailing and Consumer Services
- 作者Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; Menegatti, Mario
- 卷第20卷
- 期第6期
- 印刷ISSN0969-6989
- 文件大小317.43KB
- 发表时间2013-11
- DOI10.1016/j.jretconser.2013.07.004
- 页码617-624
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