Imagery Fluency and Narrative Advertising Effects
- 期刊名称Journal of Advertising
- 作者Chang, Chingching
- 卷第42卷
- 期第1期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小227.84KB
- 发表时间2013-01
- DOI10.1080/00913367.2012.749087
- 页码54-68
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