Consumer Responses to SMS Advertising: Antecedents and Consequences
- 期刊名称International Journal of Electronic Commerce
- 作者Drossos, Dimitris A.; Giaglis, George M.; Vlachos, Pavlos A.; Zamani, Efpraxia D.; Lekakos, George
- 卷第18卷
- 期第1期
- 印刷ISSN1086-4415
- 文件大小815.15KB
- 发表时间2013-10-1
- DOI10.2753/JEC1086-4415180104
- 页码105-136
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