Development of an Advertising Impact Index to Test Advertisements in Magazines
- 期刊名称Journal of Current Issues & Research in Advertising
- 作者Martín-Santana, Josefa D.; Beerli-Palacio, Asunción
- 卷第34卷
- 期第1期
- 印刷ISSN1064-1734
- 电子ISSN2164-7313
- 文件大小2296.67KB
- 发表时间2013-02
- DOI10.1080/10641734.2013.754717
- 页码107-124
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