How Affirmational versus Negational Identification Frames Influence Uniqueness-Seeking Behavior
- 期刊名称Psychology & Marketing
- 作者Jin, Liyin; He, Yanqun; Zou, Deqiang; Xu, Qian
- 卷第30卷
- 期第10期
- 印刷ISSN0742-6046
- 文件大小282.99KB
- 发表时间2013-10
- DOI10.1002/mar.20653
- 页码891-902
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