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When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements

When Numbers Count: Framing, Subjective Numeracy, and the Effects of Message Quantification in Direct-to-Consumer Prescription Drug Advertisements

Ju, Ilwoo; Park, Jin Seong

期刊名称Journal of Promotion Management
作者Ju, Ilwoo; Park, Jin Seong
卷第19卷
期第4期
印刷ISSN1049-6491
电子ISSN1540-7594
文件大小210.80KB
发表时间2013-08
DOI10.1080/10496491.2013.817226
页码488-506

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