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Making Sense of the Customer's Role in the Personal Selling Process: A Theory of Organizing and Sensemaking Perspective

Shannahan, Rachelle J.; Bush, Alan J.; Moncrief, William C.; Shannahan, Kirby L. J.

期刊名称Journal of Personal Selling and Sales Management
作者Shannahan, Rachelle J.; Bush, Alan J.; Moncrief, William C.; Shannahan, Kirby L. J.
卷第33卷
期第3期
印刷ISSN0885-3134
文件大小357.70KB
发表时间2013-7-1
DOI10.2753/PSS0885-3134330302
页码261-276