Marketing: Culture Institutionalized
- 期刊名称Journal of Macromarketing
- 作者Firat, A. F.
- 卷第33卷
- 期第1期
- 印刷ISSN0276-1467
- 电子ISSN1552-6534
- 文件大小107.69KB
- 发表时间2013-03-01
- DOI10.1177/0276146712465187
- 页码78-82
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