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Strategy and Communication for Innovation || The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Strategy and Communication for Innovation || The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Pfeffermann, Nicole; Minshall, Tim; Mortara, Letizia

作者Pfeffermann, Nicole; Minshall, Tim; Mortara, Letizia
文件大小270.56KB
发表时间2013
DOI10.1007/978-3-642-41479-4_11
页码173-193

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