BRAND EMOTIONAL CREDIBILITY: EFFECTS OF MIXED EMOTIONS ABOUT BRANDED PRODUCTS WITH VARYING CREDIBILITY
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Mileti, Antonio; Prete, M. Irene; Guido, Gianluigi
- 期刊名称Psychological Reports
- 作者Mileti, Antonio; Prete, M. Irene; Guido, Gianluigi
- 卷第113卷
- 期第2期
- 印刷ISSN0033-2941
- 电子ISSN1558-691X
- 文件大小359.70KB
- 发表时间2013-10
- DOI10.2466/31.07.pr0.113x22z7
- 页码404-419