Paul Green, Journal of Marketing Research , and the Challenges Facing Marketing
- 期刊名称Journal of Marketing Research
- 作者Meyer, Robert
- 卷第50卷
- 期第1期
- 印刷ISSN0022-2437
- 文件大小63.12KB
- 发表时间2013-02
- DOI10.1509/jmr.50.1.1
- 页码1-3
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