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An Experimental Examination of Equivalence Failures in Multicultural Comparative Research

An Experimental Examination of Equivalence Failures in Multicultural Comparative Research

Case, F. Mark; Ford, John B.; Markowski, Edward; Honeycutt, Earl D.

期刊名称The Journal of Marketing Theory and Practice
作者Case, F. Mark; Ford, John B.; Markowski, Edward; Honeycutt, Earl D.
卷第21卷
期第1期
印刷ISSN1069-6679
文件大小339.12KB
发表时间2013-1-1
DOI10.2753/mtp1069-6679210105
页码71-90

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