发现好书期刊,享受阅读乐趣

海量图书期刊资源,随时随地畅享阅读乐趣

Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research

Towards a Unified Theory of Brand Equity: Conceptualizations, Typologies and Avenues for Future Research

Davcik, Nebojsa S.; da Silva, Rui Vinhas; Hair, Joseph F.
  • 期刊名称SSRN Electronic Journal
  • 作者Davcik, Nebojsa S.; da Silva, Rui Vinhas; Hair, Joseph F.
  • 电子ISSN1556-5068
  • 文件大小477.91KB
  • 发表时间2013
  • DOI10.2139/ssrn.2363739
← 返回【学霸图书馆】主页