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Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media

Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media

Hong, Yong Hoe; Soh, Chin Hooi; Khan, Nasreen; Abdullah, Muhammad Madi Bin; Teh, Boon Heng
  • 期刊名称International Journal of Business and Management
  • 作者Hong, Yong Hoe; Soh, Chin Hooi; Khan, Nasreen; Abdullah, Muhammad Madi Bin; Teh, Boon Heng
  • 卷第8卷
  • 期第19期
  • 印刷ISSN1833-3850
  • 电子ISSN1833-8119
  • 文件大小163.42KB
  • 发表时间2013-09-22
  • DOI10.5539/ijbm.v8n19p55
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