Effectiveness of Anti-Smoking Advertising: The Roles of Message and Media
Hong, Yong Hoe; Soh, Chin Hooi; Khan, Nasreen; Abdullah, Muhammad Madi Bin; Teh, Boon Heng
- 期刊名称International Journal of Business and Management
- 作者Hong, Yong Hoe; Soh, Chin Hooi; Khan, Nasreen; Abdullah, Muhammad Madi Bin; Teh, Boon Heng
- 卷第8卷
- 期第19期
- 印刷ISSN1833-3850
- 电子ISSN1833-8119
- 文件大小163.42KB
- 发表时间2013-09-22
- DOI10.5539/ijbm.v8n19p55