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Horizontal cooperative programmes and cooperative advertising

Horizontal cooperative programmes and cooperative advertising

Gou, Qinglong; Zhang, Juan; Liang, Liang; Huang, Zhimin; Ashley, Allan

期刊名称International Journal of Production Research
作者Gou, Qinglong; Zhang, Juan; Liang, Liang; Huang, Zhimin; Ashley, Allan
卷第52卷
期第3期
印刷ISSN0020-7543
电子ISSN1366-588X
文件大小375.76KB
发表时间2014-02
DOI10.1080/00207543.2013.827809
页码691-712

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