Light as a feather: Effects of packaging imagery on sensory product impressions and brand evaluation
- 期刊名称Marketing Letters
- 作者van Rompay, Thomas J. L.; Fransen, Marieke L.; Borgelink, Bianca G. D.
- 卷第25卷
- 期第4期
- 印刷ISSN0923-0645
- 电子ISSN1573-059X
- 文件大小211.43KB
- 发表时间2014-12
- DOI10.1007/s11002-013-9260-3
- 页码397-407
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