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Brand image and customers' willingness to pay a price premium for food brands

Brand image and customers' willingness to pay a price premium for food brands

Anselmsson, Johan; Vestman Bondesson, Niklas; Johansson, Ulf
  • 期刊名称Journal of Product & Brand Management
  • 作者Anselmsson, Johan; Vestman Bondesson, Niklas; Johansson, Ulf
  • 卷第23卷
  • 期第2期
  • 印刷ISSN1061-0421
  • 文件大小190.32KB
  • 发表时间2014-04-14
  • DOI10.1108/JPBM-10-2013-0414
  • 页码90-102
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