Success of Tata Nano Through Marketing Flexibility: A SAP–LAP Matrices and Linkages Approach
- 期刊名称Global Journal of Flexible Systems Management
- 作者Singh, Nripendra; Shalender, Kumar
- 卷第15卷
- 期第2期
- 印刷ISSN0972-2696
- 电子ISSN0974-0198
- 文件大小423.79KB
- 发表时间2014-06
- DOI10.1007/s40171-014-0062-0
- 页码145-160
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