Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
- 期刊名称Marketing Science
- 作者Borah, Abhishek; Tellis, Gerard J.
- 卷第33卷
- 期第1期
- 印刷ISSN0732-2399
- 电子ISSN1526-548X
- 文件大小392.28KB
- 发表时间2014-01
- DOI10.1287/mksc.2013.0818
- 页码114-133
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