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Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism

Direct-to-Consumer Antidepressant Advertising and Consumers’ Optimistic Bias about the Future Risk of Depression: The Moderating Role of Advertising Skepticism

Park, Jin Seong; Ju, Ilwoo; Kim, Kenneth Eunhan

期刊名称Health Communication
作者Park, Jin Seong; Ju, Ilwoo; Kim, Kenneth Eunhan
卷第29卷
期第6期
印刷ISSN1041-0236
电子ISSN1532-7027
文件大小187.17KB
发表时间2014-07-03
DOI10.1080/10410236.2013.785318
页码586-597

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