Relationship marketing strategy: an operant resource perspective

• 期刊名称Journal of Business & Industrial Marketing
• 作者Prof. Thomas Brashear-Alejandro, Dr, Assistant; Madhavaram, Sreedhar; Granot, Elad; Badrinarayanan, Vishag
• 卷第29卷
• 期第4期
• 印刷ISSN0885-8624
• 文件大小255.21KB
• 发表时间2014-04
• DOI10.1108/JBIM-02-2013-0049
• 页码275-283