Understanding product flexibility using SAP–LAP approach
- 期刊名称Journal of Strategic Marketing
- 作者Shalender, Kumar; Singh, Nripendra
- 卷第22卷
- 期第2期
- 印刷ISSN0965-254X
- 电子ISSN1466-4488
- 文件大小195.59KB
- 发表时间2014-02-23
- DOI10.1080/0965254X.2013.876065
- 页码104-116
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