发现好书期刊，享受阅读乐趣

海量图书期刊资源，随时随地畅享阅读乐趣

Publicity and advertising: what matter most for sales?

Publicity and advertising: what matter most for sales?

E. Spotts, Harlan; G. Weinberger, Marc; F. Weinberger, Michelle

期刊名称European Journal of Marketing
作者E. Spotts, Harlan; G. Weinberger, Marc; F. Weinberger, Michelle
卷第48卷
印刷ISSN0309-0566
文件大小306.67KB
发表时间2014-11-04
DOI10.1108/EJM-02-2013-0096
页码1986-2008

← 返回【学霸图书馆】主页