Consumer brand relationships: A research landscape
- 期刊名称Journal of Brand Management
- 作者Fetscherin, Marc; Heinrich, Daniel
- 卷第21卷
- 期第5期
- 印刷ISSN1350-231X
- 电子ISSN1479-1803
- 文件大小166.62KB
- 发表时间2014-67
- DOI10.1057/bm.2014.22
- 页码366-371
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