Cause marketing communications
- 期刊名称European Journal of Marketing
- 作者Samu, Sridhar; Wymer, Walter
- 卷第48卷
- 印刷ISSN0309-0566
- 文件大小410.89KB
- 发表时间2014-07-08
- DOI10.1108/EJM-04-2012-0226
- 页码1333-1353
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