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Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector

Manufacturer brands versus private brands: Hoch's strategic framework and the Swedish food retail sector

Anselmsson, Johan; Johansson, Ulf
  • 期刊名称The International Review of Retail, Distribution and Consumer Research
  • 作者Anselmsson, Johan; Johansson, Ulf
  • 卷第24卷
  • 期第2期
  • 印刷ISSN0959-3969
  • 电子ISSN1466-4402
  • 文件大小216.09KB
  • 发表时间2014-03-15
  • DOI10.1080/09593969.2013.851102
  • 页码186-212
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