Cause-Related Marketing: Factors Promoting Campaign Evaluations
- 期刊名称Journal of Current Issues & Research in Advertising
- 作者Folse, Judith Anne Garretson; Grau, Stacy Landreth; Moulard, Julie Guidry; Pounders, Kathrynn
- 卷第35卷
- 期第1期
- 印刷ISSN1064-1734
- 电子ISSN2164-7313
- 文件大小651.05KB
- 发表时间2014-01-02
- DOI10.1080/10641734.2014.866847
- 页码50-70
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