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Patterns in competitive structure among retail financial services brands

Patterns in competitive structure among retail financial services brands

G. Dawes, John
  • 期刊名称European Journal of Marketing
  • 作者G. Dawes, John
  • 卷第48卷
  • 印刷ISSN0309-0566
  • 文件大小379.86KB
  • 发表时间2014-05-06
  • DOI10.1108/EJM-02-2012-0085
  • 页码924-942
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