[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Leveraging Social Media in the Pharmaceutical Industry
- 作者Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan
- 文件大小397.35KB
- 发表时间2014
- DOI10.1007/978-1-4614-7801-0_16
- 页码477-505
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