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Value proposition preferences of credit union members and patronage activity

Value proposition preferences of credit union members and patronage activity

Kristina Heinonen, Dr; Byrne, Noreen; McCarthy, Olive
  • 期刊名称International Journal of Bank Marketing
  • 作者Kristina Heinonen, Dr; Byrne, Noreen; McCarthy, Olive
  • 卷第32卷
  • 期第6期
  • 印刷ISSN0265-2323
  • 文件大小355.01KB
  • 发表时间2014-08-26
  • DOI10.1108/IJBM-11-2013-0128
  • 页码567-589
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