Why Isn't Everyone Doing It? A Comparison of Antecedents to Following Brands on Twitter and Facebook
- 期刊名称Journal of Interactive Advertising
- 作者Logan, Kelty
- 卷第14卷
- 期第2期
- 电子ISSN1525-2019
- 文件大小145.91KB
- 发表时间2014-07-03
- DOI10.1080/15252019.2014.935536
- 页码60-72
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