Multichannel advertising: does print advertising affect search engine advertising?
- 期刊名称European Journal of Marketing
- 作者Olbrich, Rainer; D. Schultz, Carsten
- 卷第48卷
- 印刷ISSN0309-0566
- 文件大小265.41KB
- 发表时间2014-09-02
- DOI10.1108/EJM-10-2012-0569
- 页码1731-1756
PrefaceChandrasekhar, V. · Proceedings of the National Academy of Sciences, India Section A: Physical Sciences · 2014
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