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[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Ethnographic Research in Service Marketing: Theory, Methods, and Practice

[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Ethnographic Research in Service Marketing: Theory, Methods, and Practice

Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger

作者Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger
文件大小319.71KB
发表时间2014
DOI10.1108/S1069-096420140000021004
页码101-145

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