[International Series in Quantitative Marketing] Innovation and Marketing in the Pharmaceutical Industry Volume 20 || Marketing Spending Models
Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan
- 作者Ding, Min; Eliashberg, Jehoshua; Stremersch, Stefan
- 文件大小467.32KB
- 发表时间2014
- DOI10.1007/978-1-4614-7801-0_19
- 页码557-589