Distinctively Different: Exposure to Multiple Brands in Low-Elaboration Settings
- 期刊名称Journal of Consumer Research
- 作者Yang, Linyun W.; Cutright, Keisha M.; Chartrand, Tanya L.; Fitzsimons, Gavan J.
- 卷第40卷
- 期第5期
- 印刷ISSN0093-5301
- 电子ISSN1537-5277
- 文件大小11225.58KB
- 发表时间2014-02-01
- DOI10.1086/673522
- 页码973-992
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