Literaturgeschichte (Theorien - Modelle - Praktiken) || Einleitung
- 作者Buschmeier, Matthias; Erhart, Walter; Kauffmann, Kai
- 文件大小96.70KB
- 发表时间2014
- DOI10.1515/9783110287295.1
- 页码1-8
Conflict Management and Outcomes in Franchise Relationships: The Role of RegulationAntia, Kersi D.; Zheng, Xu (Vivian); Frazier, Gary L. · Journal of Marketing Research · 2013
Conflict Management and Outcomes in Franchise Relationships: The Role of RegulationAntia, Kersi D.; Zheng, Xu (Vivian); Frazier, Gary L. · Journal of Marketing Research · 2013
Product lifecycle management in pharmaceuticalsPrajapati, V.; Dureja, H. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2012
Cultural obstacles to market orientationHarris, Lloyd C. · Journal of Marketing Practice: Applied Marketing Science · 1996
Global medical marketingSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2014
Market segmentationHoek, Janet; Gendall, Philip; Esslemont, Don · Journal of Marketing Practice: Applied Marketing Science · 1996
Small businesses’ motivesCrick, Dave; Chaudhry, Shiv · Journal of Marketing Practice: Applied Marketing Science · 1997
Developments in airline marketing practiceDriver, John C. · Journal of Marketing Practice: Applied Marketing Science · 1999
Heralds of changeSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013
Time marches onSmith, B. D. · Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing · 2013