Observations: How the roles of advertising merely appear to have changed
- 期刊名称International Journal of Advertising
- 作者Rossiter, John R.; Percy, Larry
- 卷第32卷
- 期第3期
- 印刷ISSN0265-0487
- 电子ISSN0265-0487
- 文件大小226.10KB
- 发表时间2014
- DOI10.2501/IJA-32-3-391-398
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