[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Using Case-Based Research for Agent-Based Modelling
- 作者Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger
- 文件大小244.82KB
- 发表时间2014
- DOI10.1108/s1069-096420140000021010
- 页码271-288
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