When New Commercials Do Not Meet Expectations
- 期刊名称Journal of Advertising
- 作者Chang, Chingching
- 卷第43卷
- 期第4期
- 印刷ISSN0091-3367
- 电子ISSN1557-7805
- 文件大小359.04KB
- 发表时间2014-10-02
- DOI10.1080/00913367.2013.878887
- 页码359-370
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