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[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Building Relationships for Survival: Coping Media Industry Dynamics

[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || Building Relationships for Survival: Coping Media Industry Dynamics

Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger
  • 作者Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger
  • 文件大小208.24KB
  • 发表时间2014
  • DOI10.1108/S1069-096420140000021000
  • 页码39-59
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