[Advances in Business Marketing and Purchasing] Field Guide to Case Study Research in Business-to-business Marketing and Purchasing Volume 21 || List of Contributors
Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger
- 作者Woodside, Arch G.; Pattinson, Hugh M.; Marshall, Roger
- 文件大小79.08KB
- 发表时间2014
- DOI10.1108/S1069-096420140000021014