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Identifying The Optimal Product Strategy By Applying Portfolio Segmentation Methods – Case Of Smes In Banking Sector

Identifying The Optimal Product Strategy By Applying Portfolio Segmentation Methods – Case Of Smes In Banking Sector

Nămolosu, Simona - Mihaela; Cetină, Iuliana
  • 期刊名称Balkan Region Conference on Engineering and Business Education
  • 作者Nămolosu, Simona - Mihaela; Cetină, Iuliana
  • 卷第1卷
  • 期第1期
  • 电子ISSN1843-6730
  • 文件大小435.90KB
  • 发表时间2014-01-15
  • DOI10.2478/cplbu-2014-0026
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