Modeling brand advertising with heterogeneous consumer response: channel implications
- 期刊名称Annals of Operations Research
- 作者Karray, Salma
- 卷第233卷
- 期第1期
- 印刷ISSN0254-5330
- 电子ISSN1572-9338
- 文件大小265.12KB
- 发表时间2015-10-17
- DOI10.1007/s10479-014-1656-9
- 页码181-199
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