Effect of cooperative advertising policy for two layer supply chain
- 期刊名称International Journal of Management Science and Engineering Management
- 作者Roy, Arpita; Sana, Shib Sankar; Chaudhuri, Kripasindhu
- 卷第10卷
- 期第2期
- 印刷ISSN1750-9653
- 电子ISSN1750-9661
- 文件大小426.04KB
- 发表时间2015-04-03
- DOI10.1080/17509653.2014.937838
- 页码89-101
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