Integrated Marketing Communication Capability and Brand Performance

• 期刊名称Journal of Advertising
• 作者Luxton, Sandra; Reid, Mike; Mavondo, Felix
• 卷第44卷
• 期第1期
• 印刷ISSN0091-3367
• 电子ISSN1557-7805
• 文件大小154.87KB
• 发表时间2015-01-02
• DOI10.1080/00913367.2014.934938
• 页码37-46